Play Proud creates LGBTQ+ allyship leaders in MLS and beyond 

MLSSoccer.com, June 13, 2023

The framework was there. When Juan Mata pledged to give 1% of his salary to charities in 2017, he, along with Common Goal co-founder and CEO Jürgen Griesbeck, sparked an initiative to steer 1% of the estimated $58 billion global soccer industry towards community-based organizations and DEI programs.

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