MLS Next: A Signal of Future Club Autonomy?
A Moment of Brilliance: A Soccer History Blog, September 21, 2014
This article originally appeared on http://8by8mag.com If you haven’t heard by now, Major League Soccer has a new identity. And, like almost anything involving MLS, it hasn’t come without controversy. After an early morning announcement, fans flooded Twitter with their opinions on the league’s new logo, which is a basic crest that utilizes “adaptive colorways” for each league club. Some praised the bold—and certainly different— design as a departure from MLS’s current identity. Others bemoaned its minimalist lines and accused its designers of lacking panache and creativity. There is truth to both sides of the argument, but what is most important about MLS’s new branding is that it ushers in a new era for the league, an era where clubs are paramount and not subordinate to the league office. Allowing each club to have its own version of the MLS logo grants, at least symbolically, autonomy. This is what MLS needs: more focus on individual clubs and not reports about the constant machinations of the league offic
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